Manual Communication for Rural Innovation: Rethinking Agricultural Extension

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Social and individual learning are compared as well as the role and expertise of insiders and outsiders and dif- ferent intervention approaches, stressing that insights into the processes should provide the basis of and organization in the change process. Part four is a well-done piece on the potential communication forms and media and the man- agement of interactive processes.

In addition to comparisons, relationships be- tween approaches, strategies, media and methods for communication from interpersonal communication to the internet are also discussed. It is here that intervention might be needed for problematic situations where normal participa- tory approaches may not be effective. Whether one is advising or supporting knowledge exchange, demonstrations and experiments, interviewing rapid apprais- als, socio-technical problem tree analysis, public debates and participation, con- flicts should be minimised while also taking into consideration that divergent views are not being stifled.

Part five looks at organizational issues starting with cooperation, practical is- sues in effective networking and ends with a look at agricultural knowledge and information systems, cooperation across scientific disciplines — differences between social and natural sciences and how organizational structure, incentive and re- ward systems easily obstruct cross-disciplinary cooperation.


The Agricultural Knowledge and Information Systems AKIS perspective and Rapid Appraisal of Agricultural Knowledge Systems RAAKS methodology to analyse and en- hance systems in a participatory manner are discussed at length along with eco- nomic theory on knowledge markets using subtractability and excludability and their implications to public and private forms of communicative interventions.

Due to the socio-technical and multi-dimensional nature of innovations, blending of social and natural sciences in cross-disciplinary co-operation is deemed necessary. This book is apt for those interested in fostering change through adoption and adaptation of innovations and technologies in agriculture and natural resource man- agement. It is suitable for extension agents, biophysical and social science researchers and policy makers. It will appeal to those who wish to advance learning in commu- nication, knowledge and social change at the university level.

The main lessons from this book are the need to: forge linkages and form networks within and across dif- ferent organizations, recognise and aim for win—win situations for all players and ac- tors, and to be aware of opportunities for change.

Communication for rural innovation: rethinking agricultural extension

The Haworth Press, p. The authors of this book aptly note at the beginning of the text that the multi-faceted field of agricultural meteorol- ogy or agrometeorology is an interdisciplinary holistic science, cutting across several different branches of the biological and physical sciences. With this in mind, the book was designed and written to serve as a multi-purpose reference source for some of the many themes encountered in the discipline. The target audience includes researchers, students, and professionals in the field of agrometeorology and related disciplines. The authors of the book are well-qualified to develop such a text.

The first Mavi is an agricultural meteorologist by training with lengthy academic, gov- ernment, and professional consultant experience. The second author Tupper is an agricultural scientist by training with specialization in the application of spatial or geographic information systems in agriculture and broad international experience. The book is organized into 11 chapters, beginning with introductory topics and concepts followed by a series of applications and techniques, then ending with a dis- cussion of climate change and the potential impacts on agriculture.

In general, the writing in the book is fairly well organized and easy to understand. I found only a few minor typographical errors. There is one consistent potential source of confusion in the writing. In terms of reader level of expertise, this book is suitable for a wide range of backgrounds including novice. The Australian flavor of the book affords the opportunity for readers from other parts of the world to learn about some of the unique and innovative agricultural production problems and techniques asso- ciated with a water-limited environment.

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By Sreeram Vishnu. By Leonidas Dusengemungu. Language of summary : English. Descriptor s : communication communication Subject Category: Techniques, Methodologies and Equipment see more details , ethics ethics Subject Category: Disciplines, Occupations and Industries see more details , extension extension Subject Category: Miscellaneous see more details , innovations innovations Subject Category: Miscellaneous see more details , knowledge knowledge Subject Category: Miscellaneous see more details , learning learning Subject Category: Miscellaneous see more details , mass media mass media Subject Category: Miscellaneous see more details , networking networking Subject Category: Activities see more details , politics politics Subject Category: Miscellaneous see more details.

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Communication for rural innovation: rethinking agricultural extension

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Actions Tools Choose a colour. This third-edition book maintains and adopts insights on and conceptual models of communication and extension that are of value today, while reflecting on many new ideas, angles and modes of thinking concerning how agricultural extension is taught and practiced.

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It is divided into six sections: Communication for rural innovation: rethinking agricultural extension. It is divided into six sections: 1 rethinking extension, 2 the relationships between human practice, knowledge knowledge Subject Category: Miscellaneous see more details and communication, 3 innovation as a process of network building, social learning learning Subject Category: Miscellaneous see more details and negotiation, 4 media, methods and process management, 5 organizational and interorganizational issues, and 6 epilogue.

Section 1 chapters discusses the challenges for agricultural extension practice, the historical roots and changing conceptions of extension, different types of communication services and strategies, agricultural knowledge systems, the ethics ethics Subject Category: Disciplines, Occupations and Industries see more details and politics politics Subject Category: Miscellaneous see more details of communication for innovation, and the role of communicative intervention in policy planning.

Section 2 chapters covers the different levels and domains of farming practice, the social nature of technical practice, implications for communication for innovation, knowledge and perception, and communication and the construction of meaning. Section 3 chapters deals with the changing perspectives on innovation, social and individual learning, the negotiation within interactive processes, and the role of outsiders and different intervention approaches.

Section 4 chapters discusses the potential of basic communication forms and media, communication for innovation methods, the management of innovation processes, and the planning of individual activities. Section 5 chapters covers organizational management, learning and research, agricultural knowledge and information systems, privatization and the emergence of 'knowledge markets', and cooperation cross scientific disciplines and epistemic communities. Section 6 chapter 20 presents approaches and issues for further conceptual research.

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